
Research Goals
Pinpointing our goals.
Before exploring our clients' needs, we defined three key research goals to guide our focus.
These goals shaped our overarching "How might we" statement and informed the development of targeted user interview questions.

User Interviews
Empathizing with the Distyl team.
In total, we interviewed 4 AI strategists, 1 data scientist, and 1 engineer from Distyl.
During these interviews, we asked the AI strategists to showcase their workflow and explain their pain points. We also asked how we could improve their user experience and workflow productivity.

Define
Pinpointing key pain points.
Following user interviews, we identified three key pain points for the Distyl team.
They relied on tools like Excel, Google Sheets, and Notion to manage data, but found them inflexible, difficult to organize at scale, and lacking collaborative features.
Ultimately, these tools were not dynamic enough to support the specific needs of comparing LLM models.


User Flows
Mapping out the user's steps.
Before starting the iterative design process, we developed a comprehensive user flow to map the user journey. This ensured full coverage of user interactions and enabled more efficient and informed design decisions.

Stakeholder Input
Improving features with client feedback.
Guided by client feedback, we refined key features to enhance usability and workflow efficiency.
The result is a dynamic tool that helps users organize and compare large volumes of model outputs while streamlining communication and collaboration.



